If you are the owner of a beauty salon, you’ll be aware of all the latest trends in the business, and always on the lookout for something new to add to the services you offer. Laser hair removal has followed the demand for easy, effective and pain-free body hair removal and many successful salons provide this service, after paying the earth for a machine. So, how do you increase client footfall and profit margins without breaking the bank?
The advantages of having a laser hair removal machine
Recent statistics show that the average woman in the UK spends around £70,000 over the course of her life on beauty products and treatments. As a salon owner, you want as much of that as possible to arrive in your business account, and with the right services on offer, your client base will increase, along with your income.
The once popular home hair removal treatment involving intense pulsed light – IPL, is losing ground, with users deciding that the initial outlay, coupled with poor results and the very real risk of side effects makes it an unworkable solution.
Although both laser and IPL treatments appear similar, with both using light to heat the hairs and destroy the follicles, preventing regrowth, the technology is very different.
Intense pulsed light
IPL treatment uses a broad spectrum of light with multiple wavelengths in order to produce energy. However, due to the multiple wavelengths, this energy is scattered and unfocused, resulting in poor hair removal. Because the energy travels through the skin across a wide area, side effects are common, including blisters, burns, hyperpigmentation and scars.
As the side effects and poor results are becoming more widely recognised, many people are turning to professional treatments.
Using precisely controlled pulses of laser light, laser hair removal is a much more effective method. The light, or energy, targets the hair and sends heat into the hair follicle, destroying the root and preventing regrowth. Thanks to the highly focused light, no surrounding tissue is damaged, leaving no lasting side effects, and giving a pain free experience.
The effectiveness of the laser machine allows your clients to benefit from fewer appointments in order to achieve the desired results, which saves them money and time, a comfortable procedure, and peace of mind in knowing that they won’t experience any nasty side effects.
The advantages of having a laser hair removal machine in your salon include:
- Shorter appointment times, therefore being able to fit more in throughout the day
- Treatments can be carried out by one person
- Can treat facial hair, including beards
- Can treat all hair types
- Some machines, such as the Nu eLite, offer a range of procedures, including skin rejuvenation and tightening and treating broken capillaries
- Insurance companies recognise the increased safety of using laser hair removal machines, with some even offering discounts
How much will a laser machine cost?
If you’re thinking of investing in a new laser hair removal machine for your salon, it pays to shop around.
Inferior machines can cost your business not only money, but reputation or worse, and although cheap machines from China have tempting price tags, the risks far outweigh any savings.
One popular brand is Candela, but their GentleMax Pro machine can cost upwards of £77,000 for a new model, and around £55,000 for a refurbished one. Without financial aid, this can be a huge sum for a beauty salon to find, especially if you are a new operation. Manufacturer CynoSure make the PicoSure tattoo removal machine, but their 2015 model alone costs around £50,000 without the industry-respected training programme offered by British Institute of Lasers, or the exemplary aftercare and customer support.
British Institute of Lasers machines are widely recognised for their excellence, and the Nu TriLaze Plus has been awarded FDA and Medical CE Approved certification. Retailing for under £25,000, and with finance available, this becomes a very affordable option. The free training course that comes with each machine earns you a Certificate of Training. In order to be covered by insurance and satisfy your local council, possession of this certificate is necessary. With expert after sales support, one year’s warranty and over 25 years in the business, this is a good choice for your business.
Investing in a laser hair removal machine is money well spent for a busy beauty salon, and it will soon pay for itself in increased footfall, cheaper insurance and effective use of operators.